All Bets Are Off

2 July 2012 marked the 500th edition of The Daily News. Much has changed since the first edition on 21 January 2011 and this is the second in a series of brief posts to mark the occasion. The first post is here. The last 18 months was not just a period of significant change where mobile devices, apps,…

Live-Tweets Of The LIANZA Waikato/BOP Weekend School 25-27 May 2012

The LIANZA Waikato/BOP Weekend School celebrated it’s 10th anniversary this year in Whakatane. Below is a brief summary of selected presentations and how they were represented on Twitter at the time (live-tweets). LIANZA update Jane Hill, LIANZA President Jane outlined where LIANZA is going in 2012 and beyond; and asked the audience to discuss future…

At Tweet Level: How To Instantly Engage Your Market

“It’s a real-time world now, and if you’re not engaged, then  you’re on your way to marketplace irrelevance.” Real-Time Marketing & PR. The above quote may sound a bit extreme, especially for libraries, but being first in the conversation (offline or online) is very important. Witness this article about librarians being silenced at the CLA…

Zombie Librarianship: 7 Dead Ideas That Still Walk Among Us*

“Ideas are long-lived. They often outlive their originators, and, even when they have proved themselves wrong and dangerous, they are very hard to kill.” Zombie Economics 7 dead ideas that still walk among us Social media is not worth worrying about. Librarians know what is best for their customers. Committees and working parties can create…

Provide And Pray

Earlier this year I listened to a podcast from The Engaging Brand about a new book called “The Social Organisation:  How to Use Social Media to Tap the Collective Genius of Your Customers and Employees“. One memorable aspect of this podcast was the reference to a practice that the authors referred to as “provide and pray”….