Real-Time Marketing & PR (Book Review)

Title: Real-Time Marketing & PR: How to Instantly Engage Your Market… Author: David Meerman Scott Verdict: A must-read for any library. Rating: ♥♥♥♥♥ If you like this try: Purple Cow: Transform Your Business By Being Remarkable by Seth Godin. See which libraries in New Zealand have Real-Time Marketing & PR (may not be available) and Purple Cow. I…

The Art of Non-Conformity (Book Review)

Title: The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want… Author: Chris Guillebeau Verdict: Inspirational lessons for life. Buy it. Dare to do different. Rating: ♥♥♥♥♥ See which libraries in New Zealand have The Art of Non-Conformity. The Art of Non-Conformity is a journey of adventure, memorable moments and serendipity. But first and…

Different: Escaping the Competitive Herd (Book Review)

Title: Different: Escaping the Competitive Herd Author: Youngme Moon Verdict: Prefer the video trailer to the book Rating: ♥♥♥♥♥ Similiar in style to: Outliers: The Story of Success by Malcolm Gladwell See which libraries in New Zealand have Different: Escaping the Competitive Herd and Outliers: The Story of Success “When we spend too much time comparing our own brand performance…

Hacking Work

Title: Hacking Work: Breaking Stupid Rules For Smart Results Authors: Bill Jensen and Josh Klein Verdict: Made me uncomfortable. Wouldn’t read again. Rating: ♥ ♥ ♥ I prefer: The Project 50 (Reinventing Work): Fifty Ways to Transform Every “Task” into a Project That Matters! Last week a close friend (who is no dummy) tried to create a purchase…

Where Good Ideas Come From

Steven Johnson has just released his book Where Good Ideas Come From and based on this intricate, yet short 4 minute video, I’ve just put an order in for it at Amazon.