Why Blog When You Already Use Facebook?
5 reasons why blogging is better than Facebook.
I’ve been professionally active on Twitter (24,500 tweets – yikes!) and this blog (nearly 1200 posts – a sucker for writing lines!) for just over five years. Late last year I started a Facebook page for Finding Heroes – a place to talk about librarianship with people who like hanging out on Facebook.
Most libraries however start the other way around; by developing a presence on Facebook, the number one social networking site, first. And because of this it can be easy to dismiss the value of other platforms such as blogging, especially when the differences between Facebook and blogging are not so obvious. After all, what you put on Facebook can also be put on a blog.
So why should you consider blogging if you are already using Facebook?
- Blog content is in your control, Facebook content isn’t
- Most blog content is searchable, most Facebook content isn’t
If you want people to find out all the awesome things your library does via a Google search, they might find a link to your Facebook page but it is unlikely they’ll find a link to a specific Facebook post (Facebook has allowed Google to index some data though). Most blog content is however easily found. For example the most popular post on this blog last year was 3 Things Your Kindle Can’t Do…But Other Ereaders Can, published in 2011.
- Blog content can be sorted and categorised, Facebook content can’t
The ability to organise Facebook content is limited. Facebook content is added to your timeline in date order. You can choose to feature a specific post on your timeline or filter a Facebook page to show images or videos you have uploaded. Blog content on the other hand, can include an unlimited number of customised tags and categories that can be promoted anywhere. Imagine if updates of your library’s events could be tagged in Facebook so they can be easily found!
- Blogs have a flexible design and layout, Facebook doesn’t
A Facebook update can include text, links, images and videos. Text and links are placed at the top of the update, videos and images at the bottom. It’s certainly simple. It’s definitely not flexible. Blog design and layout are limited only by your imagination, time and (sometimes money) available. A blog can for example include captions with every photo, make important information more visible through text size, colour and placement, and more easily reflect the branding guidelines of your library.
- Blogs are informative, Facebook is fun
Facebook is perfect for posting small chunks of information, sharing humourous content, or updating people in real time. Blogs are a focussed attempt to say something; to spread your library’s expertise, become the go-to source in your community and give you a permanent place to direct people to information.
Use your Facebook page to grow your community and your blog to showcase your expertise.