This is the second of three articles on social media supporters of New Zealand public libraries that will be published over the coming weeks.
Last week I provided a crude count of social media supporters split between the North and South Island. This week, I list the number of supporters by individual public libraries.
UPDATE 4 July 11am: Apologies, I missed Hastings facebook presence (my fault, as it’s easy to find). They have 74 likes. Their ranking remains the same.
Three things I learnt from the numbers:
- Size doesn’t matter. Waimakariri, Tararua, Central Hawkes Bay, and Kapiti all have a greater number of supporters than some of the larger libraries.
- There are some obvious omissions – Hamilton and Tauranga to name just two. Perhaps they’re determining how to maximise their efforts first…
- I suspect that some libraries (eg Horowhenua, Hutt City and Timaru) may not even be aware they have a presence on Facebook, meaning that someone else has set up a profile for them.
I also checked to see which libraries link to their Facebook and Twitter pages from their website home page. 47% of libraries on Facebook provide a link, and 63% of libraries on Twitter do the same. What’s the point of belonging to Facebook and Twitter if you don’t make it easy for your customers to find you?
Next week: Social Media Influence of New Zealand Public Libraries.