Title: Flip: How To Turn Everything You Know On Its Head And Succeed Beyond Your Wildest Imaginings
Author: Peter Sheahan
Verdict: Nothing really new here, but it’s a good refresher.
See which libraries in New Zealand have Flip.
Another business book on how to distinguish yourself from the competition and thrive during tough economic times and rapid change. This book isn’t that different from others – it is easy to read with six major “flips” on how to succeed beyond your wildest imaginings.
There are numerous examples of big and small flipstar companies, and the Australian bias adds greater relevance to a New Zealand audience. Although some examples, such as Toyota’s enviable reputation for product quality, are showing their age, I think this just reinforces the need for businesses not to become complacent.
The emphasis on thinking about global rather than local consumers also provides a good refresher. “Although people will always prefer to do business with people they know, like, and trust, they expect those people to deliver at a global standard of excellence, not a local one.” p.14.
Nothing really new here, but it’s a good refresher.