Here are my top 5 reasons for you to revel in being conventional and invisible.
1. You don’t have time.
You have 24 hours just like anyone else and you just can’t fit any more in. You’re already working 10-12 hour days, and you can’t delay one thing for this. Don’t worry, it’s the most common and obvious reason for ordinariness.
2. You don’t have the budget or resources.
Money (and resources) is tight (as always) and is already committed to other projects. It’ll have to wait until the next budget round, as will being extra-ordinary.
3. It’s not your job.
You don’t get paid to do this. You don’t care if it could fast-track your career. You’ve got a monthly report to write, the usual meetings to attend and Lorna’s morning tea to go to. Safe and unremarkable.
4. You tried this before and it didn’t work.
The situation is exactly the same as it was 5 years ago when you attempted to get this off the ground. There’s no way it will work now.
5. The company isn’t in the gaming industry, we make consumer electronics.
Why would we want to invest in gaming, when consumer electronics is working well for us? This is a bit left-field isn’t it? Let’s stick with what we know works.
Are you working towards being ordinary or extra-ordinary?