Tag Archives: Facebook

Social Media Influence Of Public Libraries

The previous article in this series looked at the number of Facebook and Twitter followers of New Zealand public libraries.

The number of followers or likes provides a simple measure of a library’s social media success. But it doesn’t tell you how effectively you are engaging with them. There are several tools that can help you measure your level of influence, with Klout.com being the most popular at the moment.

Klout measures your social media influence across the three biggest social networking sites – Facebook, Twitter and Linkedin, and assigns a Klout score from 1 to 100 based on your ability to drive action. Aaron Tay analysed the most influential libraries on Twitter using Klout, but didn’t include New Zealand libraries, so here they are:

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As you can see the top 5 are:

  1. Christchurch City Libraries – by Aaron Tay’s ranking, Christchurch would rank well within the top 10 of all libraries, which is no easy accomplishment. Alison Wallbutton wrote an article earlier this year on Christchurch’s Twitter strategy which provides some really useful starting points for libraries to consider.
  2. Auckland Libraries – I think they’re still finding their feet after the transition into a super city and merging several Facebook and Twitter accounts into one will have affected their score. Klout also doesn’t appear to have recognised their Facebook presence so I’d be disappointed if their Klout score wasn’t above 50 before the end of the year.
  3. Wellington City Libraries – a strong Facebook presence with lots of engagement but it doesn’t seem to have been linked to their Klout.com profile. Expect a higher rating next time.
  4. Waimakariri District Libraries – a surprise for the top 5 especially as they only have a Twitter presence. However their Twitter presence is unique. At least once a day they tweet the first lines from a book with a link to their catalogue  – “follow our firstlines and let a book hook you“. Simple and obviously influential.
  5. Central Hawkes Bay Libraries – and just pipping Dunedin too. I found it very difficult to find their Facebook page which happens to be a profile rather than a business page (for the differences, click here). They were the only library to have a profile rather than a business page, and as such this may have influenced their Klout score.

I did consider writing my next article on some best practice social media tips but decided there was enough food for thought here. If you would like to discuss how your library could improve its social media presence please do get in touch.

Social Media Supporters Of Individual Public Libraries

This is the second of three articles on social media supporters of New Zealand public libraries that will be published over the coming weeks.

Last week I provided a crude count of social media supporters split between the North and South Island. This week, I list the number of supporters by individual public libraries.

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UPDATE 4 July 11am: Apologies, I missed Hastings facebook presence (my fault, as it’s easy to find). They have 74 likes. Their ranking remains the same.

Three things I learnt from the numbers:

  1. Size doesn’t matter. Waimakariri, Tararua, Central Hawkes Bay, and Kapiti all have a greater number of supporters than some of the larger libraries.
  2. There are some obvious omissions – Hamilton and Tauranga to name just two. Perhaps they’re determining how to maximise their efforts first…
  3. I suspect that some libraries (eg Horowhenua, Hutt City and Timaru) may not even be aware they have a presence on Facebook, meaning that someone else has set up a profile for them.

I also checked to see which libraries link to their Facebook and Twitter pages from their website home page. 47% of libraries on Facebook provide a link, and 63% of libraries on Twitter do the same. What’s the point of belonging to Facebook and Twitter if  you don’t make it easy for your customers to find you?

Next week: Social Media Influence of New Zealand Public Libraries.

New Zealand Public Libraries: Social Media Supporters

This is the first of three posts on social media supporters of New Zealand public libraries that will be published over the coming three weeks.

According to Neilsen’s 2010 Social Media Report, 1.8 million New Zealanders are interacting via social media sites. 79% list Facebook as their main social networking platform up from just 19% in 2007. Twitter is also gaining traction with 11% having a Twitter profile and 44% of these following company’s or brands.

So with social media participation occurring at such a rapid rate, how do New Zealand Libraries fare? I decided to find out, by evaluating our public libraries’ support amongst the two most popular social media networking sites – Facebook and Twitter.

I used the list of public libraries found on Public Libraries of New Zealand, and then systematically searched both Facebook and Twitter for organisation accounts to determine the number of “likes” and “followers” respectively.

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The image above provides a crude count of social media supporters split between the North and South Island (nothing wrong with a bit of rivalry :)).

Auckland Libraries, the largest public library system in New Zealand, ranks 3rd in the number social media supporters against libraries in the North Island. Perhaps this is to be expected, given that they have recently transitioned from multiple library systems into one giant supercity. Although, I don’t know if they would have fared any better in pre-supercity times.

Palmerston North City Libraries has a solid number of supporters, but South Island public libraries are leading the way. Although small in number, they have a greater average following of social media supporters than North Island libraries.

Less than 30% of New Zealand public libraries have a Facebook presence, and fewer than 25% have a Twitter presence. I’m disappointed (but sadly not surprised) by the overall number of social media supporters, suggesting that most libraries have dipped their toes into the water without an overall strategy, implementation plan, or monitoring process.

Do these numbers reflect your expectations?

Next week: Social Media Supporters by individual public libraries.